MAUI - On July 8, 2017, Grand Wailea, A Waldorf Astoria Resort will host the first annual Fire It Up! culinary event, providing guests and locals with a taste of tantalizing BBQ flavors from around the country. A live-fire food, wine, beer and bourbon event, Fire It Up! is deliciously curated to showcase Hawaii's bountiful meats, seafood and produce cooked exclusively with fire. Featuring culinary stars from around the country in an evening of beach-side indulgence, coupled with live entertainment, exciting activities and more, Fire It Up! is slated to become one of Maui's hottest annual summer events.

Hosted by Grand Wailea's all-star chef team, Fire It Up! will feature signature dishes from renowned celebrity chefs such as Hubert Keller, and pit masters across the U.S., who will each serve a signature dish cooked by live-fire. As attendees bask in the gorgeous beach setting alongside the glistening waters of the Pacific Ocean, they'll savor dishes such as carnita tacos, Kualoa Ranch Oysters Rockefeller, a Hawaiian-style clambake, whole pig, adult smores, and much more. A complete lineup of participating chefs and pit masters, and their dishes, is noted below.

Alongside the cuisine will be cocktails complimenting the fare prepared by John Tiogo, Grand Wailea beverage manager and mixologist. Guests can also enjoy a selection of bourbon and tequila cocktails, wines, and Grand Wailea's signature Gose beer, brewed exclusively for the resort by Maui Brewing Company.

Live entertainment will accompany the evening, featuring performances by huge Hawaii talents including Makana, Cyral Pahinui and more. Chef Hubert Keller will also demonstrate his DJ skills. Interactive games for the little ones will also be available.

Participating Grand Wailea Chefs:

Ryan Urig, Executive Chef
Wild Boar Chili
Kualoa Ranch Oysters Rockefeller
Maui Beer Can Puna Chicken

Jorge Gonzalez, Executive Sous Chef
Mexican Street Stand
Pork Carnita Tacos
Roasted Corn, Maui Fruit

Christian Brassfield, Executive Pastry Chef
Adult Smores
Cobbler, Cornbread

Mike Lofaro, Chef de Cuisine
East Coast Clambake
Clams, Oysters, Shrimp, Lobster

Adam Rzeczkowski, Chef de Cuisine
Rotisseri Goat Argentinian-style
Grilled Maui Vegetables
Bistro Molokini Fire Roasted Moloka'i Sweet Potatoes

Participating Celebrity Chefs & Pit Masters:

Hubert Keller, Chef/Owner
Fleur, Las Vegas, NV
Truffle Burger

John Tesar, Chef/Owner
Knife, Dallas, TX
Beef Ribs

Justin Brunson, Chef/Owner
Old Major, Denver, CO
Wood Grilled Colorado Lamb
Harissa, Cucumber Tzatziki, Herbs

Bill Durney, Pit Master/Owner
Hometown Barbecue, NY, NY
Korean Ribs
Vietnamese Chicken Wings
Pastromi Bacon

Sam Jones, Pit Master/Owner
Same Jones Barbecue, NC
Whole Pig
Caroline Pork Sliders

Sheldon Simeon, Chef/Owner
Tin Roof, Kahului, Maui, HI
Whole Fish in Ti Leaf
Cooked on Hot Lava Rocks

Fire It Up! will take place on July 8, 2017 from 5:00 to 9:00pm at Molokini Gardens, beach-side at Grand Wailea. The event is held in conjunction with participating sponsors including Young's Market, Maui Brewing Company, and other partners.

General Admission tickets are priced at $150 per person and includes food and beverage at the event. Guests can also purchase VIP Admission tickets for $250 per person, which includes 30-minute early entry, a dedicated VIP section, and swag bags. Tickets for children ages 5-12 are $75, while children under 5 are allowed free admission. Tickets can be purchased on Eventbrite at

For more information about Fire It Up! and Grand Wailea, A Waldorf Astoria Resort please visit

Yvonne Biegel
Grand Wailea, A Waldorf Astoria Resort
+1 808 891 3383

Michael Gartenlaub
Grand Wailea, A Waldorf Astoria Resort
+1 212 683 2442

About Grand Wailea, A Waldorf Astoria Resort
The newly refreshed landmark resort consistently ranks among the world's best in leading travel and consumer reports. Nestled on 40 acres of lush, tropical gardens fronting Wailea Beach, Grand Wailea provides a range of vacation experiences:  open spaces for the active vacationer, beauty and seclusion for romantic getaways, and family fun - ranging from a fully equipped camp for children and a teen lounge to rope swings and a jungle-style river pool. Guests also have access to the luxurious Spa Grande, a standard-setter in the world of resort spas, as well as eight restaurants, including the award-winning "Best of Maui" Humuhumunukunukuapua'a. Accommodation options include Grand Wailea's 776 rooms and suites and an enclave of 120 luxury villas Ho'olei at Grand Wailea ranging from 3,200 to 4,000 sq. ft., located nearby with access to Grand Wailea amenities. For reservations and information, call 1-800-888-6100 or visit

About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is a portfolio of nearly 30 iconic properties that create a unique sense of place with a relentless commitment to personal service and culinary expertise in landmark locations around the world. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver graceful service from the moment a guest books through checkout. Waldorf Astoria is a part of Hilton, a leading global hospitality company. Experience Waldorf Astoria by booking at or through the Hilton Honors mobile app. Learn about the brand by visiting, and follow Waldorf Astoria on Twitter, Instagram, and Facebook.

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