Olga Kurylenko Featured in New “The Stories Begin Here” Campaign for Waldorf Astoria Hotels & Resorts
Multi-platform campaign brings to life unforgettable moments through an exclusive short story by award-winning author, Simon Van Booy

MCLEAN, VA. - Waldorf Astoria Hotels & Resorts today unveils its new global advertising campaign, "The Stories Begin Here," featuring international actress Olga Kurylenko.  The groundbreaking campaign concept is a creative collaboration between the actress, fashion photographer Bruno Dayan and British author Simon Van Booy, who was commissioned to write a short story which would inspire the photo shoot. 

In the campaign, Kurylenko plays a character named Alexandra, created exclusively for her by Van Booy as a young, successful and well-traveled couturier, spending time experiencing unforgettable moments at a Waldorf Astoria hotel.  The story, entitled “The Escape Artist,” takes readers on a journey through the eyes of Alexandra as she encounters the many inspirational environments and bespoke service a Waldorf Astoria offers.

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The Words of Simon Van Booy

Collaborator Bios


Simon Van Booy

Simon Van Booy, grew up in rural Wales. He is the author of The Secret Lives of People in Love, Love Begins in Winter, which won the Frank O'Connor International Short Story Award. Full Bio


Olga Kurylenko

Award-winning actress, writer, producer and classically trained ballet dancer, Olga Kurylenko began her professional career as a teenager in Paris and Moscow. Full Bio


Bruno Dayan

Bruno was born in London, England and raised in Montreal, Canada. He studied Fine Arts and Cinema at Concordia University in Montreal. In his second year his short film "Vie d'eau" was selected at Cannes Film Festival. Full Bio